Traction Book

By Gabriel Weinberg and Justin Mares.
Almost every failed startup has a product. What failed startups don't have are enough customers. Traction Book changes that.


  • Gabriel Weinberg
  • Justin Mares
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  • About Traction Book

    TRACTION: How Any Startup Can Achieve Explosive Customer Growth
    Most startups don’t fail at building a product. Most startups fail at getting traction. Let us help you get traction using our 3-step framework called Bullseye, guiding you to the right traction channel out of 19.

    TRACTION is a bestselling book with over 175 5-star Amazon reviews that is helping businesses and projects of all kinds get traction.

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